Marketing, strategy and data
for business growth.

I help companies grow through marketing, strategy and data-driven systems. 10+ years with brands like Mercedes, Continental, Lenovo, 100+ digital products launched, and my own platform with 50,000+ clients a year.

  • 10+ years of experience
  • 500K+ leads for clients
  • 50K+ clients a year
Michal Dedinský
Founder Michal Dedinský

Brands that trusted me

Projects, campaigns and results in numbers.

Concrete results from projects I have had the chance to work on.

150K+ copies sold for 10+ bestselling books
500K+ contacts generated for clients
50K+ paying clients a year on my own platform
10+ years in marketing and business
€€€ budgets of small, mid-sized and million-euro companies

Different industries. Different goals. One thing in common: measurable results.

I work mainly with people and companies who…

What the clients I get the best results with have in common.

  • have a product or service
    with real growth potential

  • want to increase
    their orders and clients

  • need to
    connect marketing, product and business

  • want to see
    where results are slipping away

  • want clarity on
    what to sell

  • feel their business
    can do more

Where growth most often stalls, and how I solve it.

I look at a business as a whole: marketing, product and strategy have to work together, not separately.

Problem

Roadblocks I know well

  • marketing is running but not delivering the results it should
  • things used to work, but growth has gradually stalled
  • lots of activity, but no clear system
  • decisions are based on gut feeling, not data
  • the product is great, but sales don't reflect it
  • campaigns are running, but you don't know what exactly works
  • it's hard to pinpoint where the problem starts
Solution

How I approach it

  • I connect marketing, product and the business model into one system
  • I find the biggest growth blocker and tackle it first
  • I rely on data and on experience from real projects
  • I design a growth system and logic, not isolated “hacks”
  • I set the product strategy and the right timing
  • I optimize campaigns so they work together
  • I find out what works, what doesn't, and why

How we can work together.

Three ways to work together. We pick the one that best fits your stage of growth.

Michal Dedinský: mentoring
01.

Mentoring & consulting

For creators and owners who have a product or an idea but are looking for the right way to approach it. Together we look at the whole system, from product to sales.

Michal Dedinský: performance
02.

Performance services

Marketing set up to bring a steady flow of clients and orders. A complete system: strategy, execution, evaluation, optimization.

Michal Dedinský: workshop
03.

Strategy workshop & talk

An intensive workshop for companies that want to win more clients and better understand what really works in their marketing.

The experience I build on.

Five pillars behind every collaboration: data, reach and real-world results.

Books 10+

Bestsellers launched

10+ titles
Performance 500K+

Contacts generated for clients

500,000+ leads
Experience 10+

Years in marketing

since 2016
Own project 50K+

Clients on my own platform

running since 2023
Budgets €€€

Budgets of every size

from small to million-euro

People I have had the honour to learn from.

Mentors and people whose approach, experience and view of business shaped me the most.

Joe Reinstein

Joe Reinstein

American marketing strategist. He was a marketing adviser to Barack Obama and helped grow global brands such as PepsiCo, Wrigley and Taco Bell.

Roman Stupka

Roman Stupka

Co-founder of Scaleup Impact. He has devoted his career to building, transforming and scaling mid-sized and large companies (Česká pojišťovna, Český Telecom, Ericsson, ETA and others).

Michal Meško

Michal Meško

Co-founder and CEO of the Martinus bookstore chain. He built one of Slovakia's most iconic companies and regularly helps non-profits and startups.

Pavel Moric

Pavel Moric

Mentor, coach and speaker focused on personal development, mindset and the performance of individuals and teams. His talks connect psychology, discipline, leadership and inner growth with everyday life and business.

A fitness platform
I co-founded.

We combine workouts, nutrition and education, filmed in exotic places around the world, with real stories and challenges. I co-founded it as my own project, from strategy through marketing to scaling.

50 000+ paying clients a year
zanzisan.com/cviciace-plany
Workout plans in the zanzisan fitness platform
Bali, Indonesia

Bali resort,
current project.

I am currently building my own resort in Indonesia, a project where I test the same principles: from product creation through the business model and marketing to sales.

Boutique resort · 9 villas 5 minutes from the beach
  • 9 villas Privacy and comfort
  • 100-year-old mango trees Mature tropical garden
  • 5 minutes from the beach The ocean within reach
Michal Dedinský: reading

10+ bestselling books.

I worked on marketing campaigns for 10+ book titles that became bestsellers, with more than 150,000 copies sold in total.

Cover of the book Necukrím, chudnem
Necukrím, chudnemBestseller · 2021
Cover of the book Zdravo jem aj šetriť viem
Zdravo jem aj šetriť viemBestseller · 2022
Cover of the book Kulinársky trojlistok
Kulinársky trojlistokBestseller · 2023
Cover of the book 107 smoothie receptov
107 smoothie receptovBestseller · 2020

I have worked with Slovak
and Czech public figures.

Daniela Hantuchová
Daniela Hantuchová Slovak tennis player
Martin Koštál
Martin Koštál Coach, Extrémne premeny (CZ)
Maroš Molnár
Maroš Molnár Coach, Extrémne premeny (SK)
MUDr. Boris Bajer, PhD.
MUDr. Boris Bajer, PhD. Physician, pathophysiologist
Adela Vinczeová
Adela Vinczeová TV presenter

I love marketing
and business.

I am fascinated by how these two worlds can be combined into something with real impact. More and more, I am also exploring personal development, learning to achieve results while living life to the full.

Thinking about time and impermanence often makes me reflect on what truly matters. I love the freedom online business gives me: the chance to create, travel and think.

I don't try to do things perfectly. I try to do things that make sense.
Michal Dedinský: portrait
Founder & Strategist

What I believe in.

i.

Freedom

Freedom isn't just about a place, it's a way of life. Being able to make decisions consciously, and accepting that not everyone will agree with them.

ii.

Persistence

Plenty of things didn't work out. I made mistakes, and things didn't go to plan. It's not about never falling, it's about carrying on.

iii.

Purpose

I don't just want results. I want to do things that make sense, for me and for the people around me. I think not only about what works, but also about why I do it.

iv.

Growth

I try to move forward every day, not just professionally but as a person too. Combining these two worlds has a real impact.

Beyond work

Travel,
experiences
and new places.

I travel, keep learning and discover new cultures. I try to enjoy every single moment in this world.

These experiences then shape how I see business and people. The wider context helps me better understand what people really need.

New places
and cultures
Learning
and growth
Experiences
that inspire
People and stories
that enrich

Testimonials

What people say about me.

Ján Franek

Ján Franek

Managing director

Ambition, initiative, humility and a drive to keep improving define his character. To me, he is someone with enormous potential and a great future ahead of him.

During my 14-year management career I ran a company with more than 160 employees and had the opportunity to meet a great many people. Very few of them, however, were like Michal. Ambition, initiative, humility and a drive to keep improving in every area of life are the combination that defines his character and sets the direction of his life. It is an honour to know someone who, at such a young age, is guided by the right values and is so capable at the same time. To me, he is someone with enormous potential and a great future ahead of him. I think we will hear a lot more about him.
Dominika Pracná

Dominika Pracná

Head group, Publicis Group

The most inspiring and capable person I have had the chance to work with. He always goes beyond what was agreed and strives to deliver the highest possible added value.

Michal is the most inspiring and capable person I have had the chance to work with. He works systematically and constantly brings new solutions to every problem that comes up, in any area. On top of that, he has great ideas and goes beyond his responsibilities, which benefits other departments of the company too. He also has a constant desire to learn new things and works every day towards the goals he has set himself; he can move both himself and the company he works for forward very quickly. At the same time, he thinks about the people around him and is able to motivate and help anyone who wants to grow and reach personal or business goals the way he does. He is an experienced marketer who can prepare marketing strategies for large clients while executing his work efficiently and delivering excellent results for every client. He always goes beyond what was agreed and strives to bring clients the highest possible added value. Michal is someone who will certainly be an asset to any business, both professionally and personally. He has a strong business sense, yet he also genuinely cares about others.
Alex Prochyra

Alex Prochyra

Zircon Tree founder

A great mindset and business thinking are just the tip of the iceberg of his qualities as a leader. I recommend that everyone meet this man and brainstorm with him whenever possible.

Michal is the kind of person you definitely want to work with, or at least talk to every day. A great mindset and business thinking are just the tip of the iceberg of his qualities as a leader. I recommend that everyone meet this man and brainstorm with him whenever possible. Thank you for all the great ideas and hours of brainstorming. Not a single minute was wasted. Grow your network and start getting better today!
Boris Bajer

Boris Bajer

Physician

I met Michal while I was writing my first book, which ended up selling more than 2,000 copies in its first year, and Michal's suggestions certainly played a part in that. Because we clicked not only professionally but also personally, we agreed he would help me with other projects too, including online courses and building a newsletter list. I consider Michal one of the top professionals in this field, and not just in our part of the world.

I met Michal while I was writing my first book, which ended up selling more than 2,000 copies in its first year, and Michal's suggestions certainly played a part in that. Because we clicked not only professionally but also personally, we agreed he would help me with other projects too, including online courses and building a newsletter list. I consider Michal one of the top professionals in this field, and not just in our part of the world.
Tono Katrenčík

Tono Katrenčík

Entrepreneur

I met Michal in the summer of 2025. We recorded a podcast together about how to build a digital product with €100,000 in revenue in 12 months. When I was recording it, I didn't fully believe it myself. But Michal motivated me to go for it and mentored me on my first digital product. You might not believe it, but we made €100,000 in 4 months. All of that is the skill and know-how Mišo carries in his head. I consider meeting him the most important thing that happened to me in 2025. He is my most valuable contact, and I think Mišo is hugely underrated given his skills in digital products, sales and marketing. I stand behind every word of this. I am really glad that today we are also friends who visit each other regularly. And I leave every meeting richer for it.

I met Michal in the summer of 2025. We recorded a podcast together about how to build a digital product with €100,000 in revenue in 12 months. When I was recording it, I didn't fully believe it myself. But Michal motivated me to go for it and mentored me on my first digital product. You might not believe it, but we made €100,000 in 4 months. All of that is the skill and know-how Mišo carries in his head. I consider meeting him the most important thing that happened to me in 2025. He is my most valuable contact, and I think Mišo is hugely underrated given his skills in digital products, sales and marketing. I stand behind every word of this. I am really glad that today we are also friends who visit each other regularly. And I leave every meeting richer for it.
Patrik Jurovčík

Patrik Jurovčík

Owner of topfit.sk

Working with Michal was an absolute turning point for my business. When he took over our marketing, our revenue tripled in the very first month.

Working with Michal was an absolute turning point for my business. When he took over our marketing, our revenue tripled in the very first month. Together, and thanks to his strategic leadership, we took an e-shop that started from scratch with almost no capital to an annual turnover of €2,000,000. What makes Michal exceptional is that he is 100% “result-driven”: he doesn't just run isolated campaigns, he connects marketing seamlessly with the company's real growth and business goals. I can recommend his services with a clear conscience to anyone who wants to take their business to a whole new level.
Ladislav Suško

Ladislav Suško

Managing director, Publicis Group

I had the opportunity to work directly with Michal during his time at the Performics agency. As the agency's managing director, I can say with confidence that Michal is extremely capable and absolutely “result-driven”.

I had the opportunity to work directly with Michal during his time at the Performics agency, as well as on several other projects. As the agency's managing director, I can say with confidence that Michal is extremely capable and absolutely “result-driven”. He is one of those professionals who always see things through. He never gives up, treats obstacles as a natural part of the process and therefore keeps proactively looking for solutions that work. His approach motivates his colleagues too, which earns him natural respect. What sets him apart most, though, is his natural sense for business. He doesn't just run isolated campaigns; he connects marketing seamlessly with real business goals and company growth. I can warmly recommend working with him to anyone looking for a strategic partner focused on tangible results, and at the same time a very pleasant and inspiring person who keeps his word.

Contact

Contact.

If you have a project, brand or idea with room to grow, feel free to send me a few lines.